4 Tips For Success In Freight Brokering

To be successful in the freight brokering business, you will need to be proactive when reaching out to shippers and carriers. As a novice freight broker, you may not know how to do this right off the bat. Therefore, here are four tips for success in your freight brokering business.

Create a Professional Freight Brokering Website

One of the greatest marketing tools that you could use as a freight broker is a professional website. A professional website will give your clients and shippers the impression that you are an established and professional freight brokering business. In this way, when you market your services to shippers, for example, they could use the information on your website to decide whether they want to do business with you.

On your website, you want to make sure that you have a listing of all of your freight brokering services, testimonials from your current clients, and your contact information. As a freight broker, you are the service provider so you do not have a storefront. Your website will serve as an online storefront for your clients.

Eliminate Dead Weight

How are your trucking companies performing? While temporary service issues could happen in this business, if it's a consistent problem drop them from your roster. Think about your customers when you are doing this. You won't keep them for very long or even acquire new customers if word gets around that your freight brokering business is not reliable.

Email Marketing to Shippers

Try to acquire a carrier and shipper database. Search for shippers that need your shipping services. Send introductory emails to these shippers asking them for an appointment. If they sound interested, follow up with a phone call and set up an appointment. Remember your website? If you start calling shippers and they need additional information give them the information over the phone. You should also direct them to your website so that they could peruse your service offerings at their leisure.

Diversify Your Customers

Make sure that your customers are not all culled from the same cloth. You need to have a wide base of diverse customers so that if you lose an account, it won't devastate your business. For example, if one of your carriers provides the bulk of your business, you will not have a leg to stand on if they suddenly decide to close their account.

The preceding four tips will help you become a success in the freight brokering field. Following these best practices will put you up there with the successful freight brokering training companies that you are trying to emulate.